Kobe Bryant has written an editorial feature for women's lifestyle website iVillage.com. The entry is mainly about nutrition, fitness and family life. You may be asking yourself why anyone would care about an NBA player writing a blog entry. In case you did not know, when NBA superstar Kobe Bryant farts, the world wants to smell it.
This week, the popular NBCUniversal women's lifestyle site iVillage has been enjoying a surge of publicity as a result of its partnership with Michelle Obama, who is curating content as iVillage's first in a series of guest editors. Obviously, when the first lady speaks/tweets/blogs, many are inclined to listen, but her presence is also drawing additional star power. As of this morning, Kobe Bryant joins the website as a guest contributor to Obama's "Back to School" themed week of content.
For Bryant, who has met the first lady on multiple occasions including this month's Olympics Games, the writing gig is a serious departure and perhaps an attempt to show the softer side of the aging NBA All-Star. Bryant's piece will address Obama's theme of embracing healthier habits. What can you expect from the superstar?