The NBA is set to become the first major North American professional sports league to allow advertisements on player uniforms. The concept has gained steam around league circles over the last few years. During the Board of Governors meeting today in Las Vegas, the topic was discussed in earnest. NBA deputy commissioner Adam Silver admitted that the new sponsorship is likely to go into effect for the 2013-14 season.
Adam Silver says it's "likely" some sort of plan for jersey advertisements would be implemented next season.— Ken Berger (@KBergCBS) July 20, 2012
The current idea, which Silver said needs more discussion, is to have a 2-by-2 advertisement patch on the shoulder of jerseys.— Ken Berger (@KBergCBS) July 20, 2012
Silver says guidelines on jersey ads would be in effect for next season, but the ads wouldn't appear on jerseys until the following season.— Ken Berger (@KBergCBS) July 20, 2012